Established · London, UK

Building Ventures.
Connecting Worlds.

A diversified group of companies spanning sports, real estate, and community living — united by a vision for innovation and meaningful connection.

About the group

A portfolio built on purpose and people

Varma Group is a London-based holding company encompassing three distinct yet complementary businesses. From the world's largest private sports business network to a growing property portfolio and a pioneering co-living brand, each venture reflects a commitment to building communities that last.

"We don't just build businesses — we build the ecosystems in which they thrive."

Guided by founder Sree Varma's entrepreneurial vision and deep-rooted belief in the power of connection, the group continues to invest in ventures that matter — across sport, property, and community.

The founder

Sree Varma

Sree Varma's entrepreneurial journey began in the publishing world, where his work in Formula One gave him a front-row seat to the growing globalisation of sports business. Recognising the power of digital communities before others did, he founded iSportConnect and spent six months on a friend's sofa to make it happen.

Today, that same drive and instinct for connection underpins everything the Varma Group does — from the properties it develops to the co-living communities it creates. Sree's philosophy is simple: build the right ecosystems and the businesses will follow.